The Shape of Interviews
Interviews are anthills that we excavate and navigate with questions.
Interviews are anthills that we excavate and navigate with questions.
As user research is rebuilt into product practices, all its parts — not just the interviewing — must eventually be re-integrated.
We can build a simple profile to predict where, and what kind, of research support our teams will need.
The value of research lies in external feedback loops. Its impact moves through internal operating cycles.
User research is evolving — inevitably, and somewhat predictably.
A model of how “UX” works, and the critical forces that drive the team's product development.
To align with product, research must recognize and balance design and business perspectives.
As research evolves, the practice will hook into the organization in new ways.
Product teams must answer one question about their users: "what are they doing right now?"
An emerging paradigm, in opposition to project-based research, equips product teams to make informed decisions in short cycles.
You should know the basic elements of Wardley Mapping for strategy.
Each scale of organizational activity implies a different sets of models that drive product delivery and strategy work.
The great mistake in building a research program is to focus on research itself. We must root our work into its larger context.
Research rides three waves of technology: one receding, one rising, one forming in the distance.
Six weeks of harvest in the Douro Valley with the incomparable Luis Seabra.
Researcher growth: process mastery, technical competence, and organizational influence.
Unfolding the future of insights and strategy