About DRC

Research pioneer and marketing genius Dave Hora founded Dave's Research Co. in 2020

DRC works with product teams across the globe, remotely and on-site, to wrangle complex problems and shape strategic initiatives.

The consultancy is built on a decade of establishing research programs in growing startups. "Research" alone doesn't get us anywhere: the system that produces products must learn how to ground decisions in data and insight.

About Dave

Practicing brown belt in Brazilian jiu-jitsu, amateur winemaker, reading widely and avidly — I'm fascinated by the creative process and the notion of skill.

Larger questions drive my work and play:

  • How do we make good things?
  • How does that work when groups of people are involved?
  • What does it mean to master a craft?
  • How do we effectively teach and share our understanding?

Consulting as DRC, I work with interesting people, learn how to enable quality work, and help teams and organizations work effectively.

I reflect and write about what I learn in Loops and Cycles and occasionally post longer-form articles on the site. Each year I hold time for a craft-sabbatical — wine harvest or sake season — and a good, long walk.

Conference / Speaker Bio

Dave Hora is an independent strategy and research consultant, working with design and product leaders around the globe.
Starting in 2010, Dave worked as the first user researcher at six different companies including ResearchGate, PlanGrid, and Instacart. In 2020, he founded Dave's Research Company in Porto, Portugal.
Along with consulting he writes about designing and delivering quality software, and each year he takes a sabbatical to work the wine harvest or sake brewing season.

Talk and Workshop Index:

Dave's Research Co.

shaping modern product lines — strategic consulting and advisory

Dave's Research Co.

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