About

Research pioneer and marketing genius Dave Hora founded Dave's Research Co. in 2020

DRC — Dave's Research Co. — is based in Porto, Portugal and works with product teams across the globe, remotely and on-site.


I help teams make sense of their situation, get unstuck, and move forward strategically — with the right tools for the job.

We gain clarity with rigor to match the risk and build insight to match the opportunity. There is no one-size-fits-all answer, but there are patterns of action well-suited to each challenge.

Hand planes: less recommended for software products.

About Dave

I'm a practicing brown belt in Brazilian jiu-jitsu, amateur winemaker, and read widely and avidly. My approach to work and all creative projects draws heavily on Christopher Alexander's architectural theory. During my time as a Boa

Consulting as DRC lets me work with interesting people and continue to learn what makes teams and organizations work well. Through my projects, I get to help design unfold from ideas and insights into reality. I reflect and write about what I learn in Loops and Cycles.

I'm fascinated by the creative process and the notion of skill. Larger questions drive my work and play:

  • How do we make good things?
  • How does that work when groups of people are involved?
  • What does it mean to master a craft?
  • How do we effectively teach and share our understanding?

Conference / Speaker Bio

Dave Hora is perpetual Employee of the Month at Dave's Research Company: as a consultant, he helps leaders run strategic product initiatives and teams build well-informed product processes.
In 2011, Dave was the first researcher at a mobile startup in San Francisco, then went on to work as the first research hire at five more companies including ResearchGate, PlanGrid, and Instacart. In 2020, he went independent and founded Dave's Research Company in Porto, Portugal.
Dave co-led and co-designed the Research Skills Framework during his time as a Research Ops Community board member. He runs a small mailing list about how we make good software, and each year he takes a short sabbatical for winemaking or sake brewing season.

Talk and Workshop Index:

Dave's Research Co.

shaping useful product lines — consulting, writing, advising

Dave's Research Co.

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