About

Research pioneer and marketing genius Dave Hora founded Dave's Research Co. in 2020

DRC — Dave's Research Co. — is based in Porto, Portugal and works with product teams across the globe, remotely and on-site.


I help teams make sense of their situation, get unstuck, and move forward strategically — with the right tools for the job.

We gain clarity with rigor to match the risk and build insight to match the opportunity. There is no one-size-fits-all answer, but there are patterns of action well-suited to each challenge.

Hand planes: less recommended for software products.

About Dave

I'm a practicing brown belt in Brazilian jiu-jitsu, amateur winemaker, and read widely and avidly. My approach to work and all creative projects draws heavily on Christopher Alexander's architectural theory.

Consulting as DRC lets me work with interesting people and continue to learn what makes teams and organizations work well. Through my projects, I get to help design unfold from ideas and insights into reality. I reflect and write about what I learn in Loops and Cycles.

I'm fascinated by the creative process and the notion of skill. Larger questions drive my work and play:

  • How do we make good things?
  • How does that work when groups of people are involved?
  • What does it mean to master a craft?
  • How do we effectively teach and share our understanding?

Conference / Speaker Bio

Dave Hora is the founder of Dave's Research Co., helping teams build clarity and learning loops into product and design initiatives.

In 2011, he began as the first researcher at a mobile startup in San Francisco, then went on to work as the first researcher five more times, at companies including ResearchGate, PlanGrid, and Instacart. In 2020, Dave began consulting as DRC out of Porto, Portugal, with a focus on buliding learning loops and clarity into ongoing product initiatives.

Dave maintains a mailing list aobut organizational insights and strategy, and consults with product teams remotely and on-site.

Talk and Workshop Index:

Dave's Research Co.

Unfolding the future of insights and strategy

Dave's Research Co.

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